Thursday, 7 October 2010

Three reasons why the child benefits fiasco is a Tory master-stroke

(My new piece in Liberal Conspiracy)

The Tories right now are laughing all the way to the ballot box. Whether they intended it as such or not, this cut in child benefit for the richer is proving a political masterstroke.

That sounds an extraordinary thing to say, given the sustained attacks they are suffering over it, and the apologies that they are being forced to make.

But consider the following three points:

1) As they deal with these attacks from the Mail et al, and are forced over and over again to respond to criticisms from broadcast journalists, what do the top Tory brass say? Over and over, they say: ‘Look; with this deficit we have to make tough choices; and it is only fair that the richest 15% give up this benefit in order that there is more money to go around.”

It enables Tories to identifying themselves with fairness and remove the impression that they are all about helping the rich. If they have to suffer a few days’ media discomfort in order to rebrand themselves in this way, it is a price well worth them paying.

Contrary to Sunny’s argument here, this attack on child benefit for the rich may be the way that the Conservatives finally escape the label ‘the nasty party’.

2) Meanwhile, the frenzy that the Mail et al are lathering themselves into works tacitly to the Tories advantage too: because the Mail are going on and on about protecting ‘Middle England’, while quietly ignoring the fact that someone earning £45k a year (the very least that someone now about to lose child benefit will earn) is earning twice the median income.

Twice the median: that is hardly the middle. So, the media furore is quietly stoking a sense of the country as richer than it really is, and of the rich as just part of the ‘middle class’: perfect for Tory ideas of how to reposition Britain’s sense of who it is, and of who matters.

3) Most crucially, all the attention on those poor parents earning anywhere between £45k and £Infinity is taking attention away from what really matters about this: the negative impact it is going to have on the welfare state because of a universal benefit being taken away from the rich. The poorest welfare states are in fact those which are designed only for the poor.

Thus the Tories get the best of both worlds: they get to look tough but fair, while actually doing something that profoundly undermines fairness and the entire Beveridge / Attlee agenda. Truly a masterstroke.

Lefties/greenies etc need to stop gloating on about how the Tories are shooting themselves in the foot and about those poor stay-at-home Mums, and start talking simply about defending the principle of welfare state universalism.

Otherwise, this cut will be the thin end of a very large wedge, and before we know it we will be looking at taking away NHS provision from the richest, on the grounds that they can afford private healthcare… I hope it is at least obvious to readers why THAT would be bad for us all. But it is nothing more than an extension of the logic of Osborne’s clever move here on child benefit.

3 Comments:

Blogger Irene said...

Agreed.

Yesterday in the Mail

"heaven knows £44,000 is no princely sum on which to bring up a family in the south east"

Are these paper barons and media egos living in the real world?

7 October 2010 at 10:32  
Blogger Essex Womble said...

The Child benefit hitting middle England has captured the headlines, ensuring the cuts in benefits especially housing benefits that attacks the poorest and most vulnerable slip through largely unnoticed by the popular press.
Its OK though tomorrow they can attack public sector workers and their final salary pensions. Little mention that average salary pensions are hugely disadvantageous to those who take career breaks to take on caring responsibilities., more often than not women.

7 October 2010 at 15:46  
Blogger Collins said...

Great topic here.
Work of many people on this issue of plastic, there are several plastic materials recycling organic-based view. In February, for example, Imperial College London and bioceramic drug polymer biodegradable plastic from sugar derived from the decay of lignocellulosic biomass. There is also an existing plant more corn starch and plastics based on paper, including household goods and food packaging, bioplastics toys, plastic dynamic Cereplast. Metabolix also several lines of plastic products from corn, in cooperation with partner companies.

8 October 2010 at 13:24  

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1. 2. 3. Rupert's Read: Three reasons why the child benefits fiasco is a Tory master-stroke 4. 12. 15. 16. 17. 18. 19. 20. 23. 24.

25. 26. Three reasons why the child benefits fiasco is a Tory master-stroke 27. 28.

29.
(My new piece in Liberal Conspiracy)

The Tories right now are laughing all the way to the ballot box. Whether they intended it as such or not, this cut in child benefit for the richer is proving a political masterstroke.

That sounds an extraordinary thing to say, given the sustained attacks they are suffering over it, and the apologies that they are being forced to make.

But consider the following three points:

1) As they deal with these attacks from the Mail et al, and are forced over and over again to respond to criticisms from broadcast journalists, what do the top Tory brass say? Over and over, they say: ‘Look; with this deficit we have to make tough choices; and it is only fair that the richest 15% give up this benefit in order that there is more money to go around.”

It enables Tories to identifying themselves with fairness and remove the impression that they are all about helping the rich. If they have to suffer a few days’ media discomfort in order to rebrand themselves in this way, it is a price well worth them paying.

Contrary to Sunny’s argument here, this attack on child benefit for the rich may be the way that the Conservatives finally escape the label ‘the nasty party’.

2) Meanwhile, the frenzy that the Mail et al are lathering themselves into works tacitly to the Tories advantage too: because the Mail are going on and on about protecting ‘Middle England’, while quietly ignoring the fact that someone earning £45k a year (the very least that someone now about to lose child benefit will earn) is earning twice the median income.

Twice the median: that is hardly the middle. So, the media furore is quietly stoking a sense of the country as richer than it really is, and of the rich as just part of the ‘middle class’: perfect for Tory ideas of how to reposition Britain’s sense of who it is, and of who matters.

3) Most crucially, all the attention on those poor parents earning anywhere between £45k and £Infinity is taking attention away from what really matters about this: the negative impact it is going to have on the welfare state because of a universal benefit being taken away from the rich. The poorest welfare states are in fact those which are designed only for the poor.

Thus the Tories get the best of both worlds: they get to look tough but fair, while actually doing something that profoundly undermines fairness and the entire Beveridge / Attlee agenda. Truly a masterstroke.

Lefties/greenies etc need to stop gloating on about how the Tories are shooting themselves in the foot and about those poor stay-at-home Mums, and start talking simply about defending the principle of welfare state universalism.

Otherwise, this cut will be the thin end of a very large wedge, and before we know it we will be looking at taking away NHS provision from the richest, on the grounds that they can afford private healthcare… I hope it is at least obvious to readers why THAT would be bad for us all. But it is nothing more than an extension of the logic of Osborne’s clever move here on child benefit.
30. 31. 32.