Tuesday, 13 October 2009

What's wrong with talking about 'global warming'?

One really basic point seems to have escaped people's attention. Framing
the issue as 'Global Warming' is completely hopeless. As conservatives
such as Frank Luntz have long known, 'global warming' sounds nice, and
'climate change' sounds harmless, even positive.
The first reframe is this: it's 'global over-heat', or 'global cooking',
or 'global over-heating'... It has to sound like what it IS.
--
Rupert Read
Green Party Councillor, Norwich.
http://rupertread.net
[If you have an urgent email for me while I am away from a regular computer, you may wish to try contacting me instead on rupertread+mob@gmail.com]

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1. 2. 3. Rupert's Read: What's wrong with talking about 'global warming'? 4. 12. 15. 16. 17. 18. 19. 20. 23. 24.

25. 26. What's wrong with talking about 'global warming'? 27. 28.

29.
One really basic point seems to have escaped people's attention. Framing
the issue as 'Global Warming' is completely hopeless. As conservatives
such as Frank Luntz have long known, 'global warming' sounds nice, and
'climate change' sounds harmless, even positive.
The first reframe is this: it's 'global over-heat', or 'global cooking',
or 'global over-heating'... It has to sound like what it IS.
--
Rupert Read
Green Party Councillor, Norwich.
http://rupertread.net
[If you have an urgent email for me while I am away from a regular computer, you may wish to try contacting me instead on rupertread+mob@gmail.com]
30. 31. 32.