Monday, 18 August 2008

We have the right policies. So how we make them fully popular?

In answer to this question, I'd urge readers to check out the 'Reframing links' on my blog here at the lower left side.
And the single most crucial book on this in recent years, as discussed below, is THE POLITICAL BRAIN by Drew Westen. Everyone intereted in political communications should read - and apply to our own situation - this book.
If we Greens fail to make a passionate appeal that moves far beyond policy-wonkery, if we fail to place believable leaders and personalities centrally in our messages, then we will fail. It is that simple. But we could succeed, brilliantly, if we improve our way of presenting ourselves and communicating ourselves and our vision...

2 Comments:

Blogger Stuart Jeffery said...

I have just ordered it, hope it is worth it... Stuart

18 August 2008 at 10:51  
Blogger Glenn Vowles said...

Yes, I agree very strongly with this post. I'll look out for the book suggested. Leaders and leadership with passion who are believable - I think a Lucas/Ramsay team can, with the help of everyone in the party pulling together be this!

20 August 2008 at 19:35  

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1. 2. 3. Rupert's Read: We have the right policies. So how we make them fully popular? 4. 12. 15. 16. 17. 18. 19. 20. 23. 24.

25. 26. We have the right policies. So how we make them fully popular? 27. 28.

29.
In answer to this question, I'd urge readers to check out the 'Reframing links' on my blog here at the lower left side.
And the single most crucial book on this in recent years, as discussed below, is THE POLITICAL BRAIN by Drew Westen. Everyone intereted in political communications should read - and apply to our own situation - this book.
If we Greens fail to make a passionate appeal that moves far beyond policy-wonkery, if we fail to place believable leaders and personalities centrally in our messages, then we will fail. It is that simple. But we could succeed, brilliantly, if we improve our way of presenting ourselves and communicating ourselves and our vision...
30. 31. 32.